Do-it-yourself advertising and promotion how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.

Author/creator Hahn, Fred E., 1925-
Other author Davis, Tom.
Format Electronic
Edition3rd ed.
Publication InfoHoboken, N.J. : J. Wiley,
Descriptionxxxi, 324 p. : ill. ; 26 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Cover title Do-it-yourself advertising & promotion
General note"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2002192267
ISBN0471273503 (pbk. : alk. paper)