Elements of Copywriting The Essential Guide to Creating Copy That Gets the Results You Want
| Author/creator | Blake, Gary Author |
| Other author | Bly, Robert W. Author |
| Format | Electronic |
| Publication Info | Boston : Longman Publishing Old Tappan : Pearson Education [Distributor] |
| Description | 192 p. 08.320 x 05.610 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780028626307 |
| ISBN | 0028626303 (Trade Paper) Active Record |
| UPC | 021898626301 |
| Standard identifier# | 9780028626307 |
| Stock number | 01000094 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |