Emotion Marketing The Hallmark Way of Winning Customers for Life
| Author/creator | Robinette, Scott Author |
| Other author | Brand, Claire Author |
| Other author | Lenz, Vicki Author |
| Other author | Hall, Don Jr. Foreword by |
| Format | Electronic |
| Publication Info | Blacklick : McGraw-Hill Companies, The |
| Description | 247 p. ill 09.100 x 06.300 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.<p>This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:<br />• How emotion works to cement customer loyalty<br />• The 3 Emotional E’s—Equity, Experience, and Energy</p><p>Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 00065374 |
| ISBN | 9780071364140 |
| ISBN | 0071364145 (Trade Cloth) Active Record |
| Standard identifier# | 9780071364140 |
| Stock number | 0071364145 00016072 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |