Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
| Author/creator | Schultz, Don E. |
| Other author | Tannenbaum, Stanley I. |
| Other author | Allison, Anne. |
| Format | Electronic |
| Edition | 3rd ed. |
| Publication Info | Lincolnwood, Ill. : NTC Business Books, |
| Description | ix, 155 p. : ill. ; 27 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 95011308 |
| ISBN | 084423527X |
| ISBN | 0844235245 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |