The Graphic Designer's Guide to Clients How to Make Clients Happy and Do Great Work
| Author/creator | Shapiro, Ellen, 1948- Author |
| Format | Electronic |
| Publication Info | New York : Allworth Press Westminster : Random House, Incorporated [Distributor] |
| Description | 256 p. ill 08.990 x 06.020 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation This guide is for graphic designers who want best-practice advice on how toet and keep clients while doing their best work. In a series of in-depthnterviews covering a wide range of industries, top professionals reveal therinciples of an effective and creative client-designer relationship: Brooksrothers and Desgrippes Gobe; Grand Union Supermarkets and Milton Glaser, Inc. Lomas Financial and the Richards Group; Farber & Farber and Pentagram;biomed and Weymouth Design; Sci. Arc and April Greiman; the Episcopal Churchnd Fallon McElliot; and many more. Readers will also find out how to meetnd court potential clients, learn the lingo, make effective presentations,nd keep clients coming back. This guide offers designers tools fordentifying what is distinct about their services and what they can do toarket themselves; handling proposals and contracts; and getting referralsrom existing clients. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003008986 |
| ISBN | 9781581152760 |
| ISBN | 1581152760 (Trade Paper) Active Record |
| Standard identifier# | 9781581152760 |
| Stock number | 00069999 |