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010 a| 2005008903;

020 a| 0750679034 (pbk. : alk. paper);

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100 1 a| Korzenny, Felipe.=| ^A308947;

245 10 a| Hispanic marketingh| [electronic resource] :b| a cultural perspective /c| Felipe Korzenny, Betty Ann Korzenny.;

260 a| Boston :b| Elsevier/Butterworth-Heinemann,;

263 a| 0507;

300 a| p. cm.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Hispanic American consumers.=| ^A492231;

650 0 a| Consumer behaviorz| United States.=| ^A262351;

650 0 a| Target marketingz| United States.=| ^A1037363;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Korzenny, Betty Ann,d| 1933-=| ^A612527;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=140089&scope=site&custid=s5822723&authtype=ip,shib;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5690360-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/18/2021x| EBOOKz| JERESOURCE;

Hispanic marketing a cultural perspective / Felipe Korzenny, Betty Ann Korzenny.

Author/creator	Korzenny, Felipe
Other author	Korzenny, Betty Ann, 1933-
Format	Electronic
Publication Info	Boston : Elsevier/Butterworth-Heinemann,
Description	p. cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Hispanic American consumers. Consumer behavior--United States. Target marketing--United States.

Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005008903
ISBN	0750679034 (pbk. : alk. paper)

Hispanic marketing a cultural perspective / Felipe Korzenny, Betty Ann Korzenny.

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