How to persuade people who don't want to be persuaded get what you want-every time! / Joel Bauer & Mark Levy.

Author/creator Bauer, Joel, 1960-
Other author Levy, Mark, 1962-
Format Electronic
Publication InfoHoboken, N.J. : John Wiley & Sons,
Descriptionxii, 242 p. : ill. ; 24 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects
Persuasion (Psychology)

Contents Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2003027633
ISBN0471647977 (alk. paper)