Market segmentation how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
| Author/creator | McDonald, Malcolm |
| Other author | Dunbar, Ian, 1951- |
| Format | Electronic |
| Edition | [3rd ed.]. |
| Publication Info | Oxford ; MA : Elsevier/Butterworth-Heinemann, |
| Description | xxv, 465 p. : col. ill. ; 25 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005357185 |
| ISBN | 0750659815 (pbk.) |