Market segmentation how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

Author/creator McDonald, Malcolm
Other author Dunbar, Ian, 1951-
Format Electronic
Edition[3rd ed.].
Publication InfoOxford ; MA : Elsevier/Butterworth-Heinemann,
Descriptionxxv, 465 p. : col. ill. ; 25 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2005357185
ISBN0750659815 (pbk.)