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010 a| 2005031114;

015 a| GBA6208212| bnb;

016 7 a| 0133970642| Uk;

020 a| 0131873709 (hardback : alk. paper);

020 a| 9780131873704;

035 a| (WaSeSS)ssj0000198111;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.2b| .M35543 2006;

082 00 a| 658.8/32| 22;

245 00 a| Marketing metricsh| [electronic resource] :b| 50+ metrics every executive should master /c| Paul W. Farris ... [et al.].;

260 a| Upper Saddle River, N.J. :b| Wharton School Pub.,;

300 a| xvi, 359 p. :b| ill. ;c| 25 cm.;

504 a| Includes bibliographical references (p. 335-337) and index.;

505 0 a| Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Marketingx| Mathematical models.=| ^A25120;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Farris, Paul W.=| ^A215705;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=191950&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocm62281450;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5697970;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5697970-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/19/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5697970-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/19/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5697970-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/19/2021x| EBOOKz| JERESOURCE;

Marketing metrics 50+ metrics every executive should master / Paul W. Farris ... [et al.].

Other author	Farris, Paul W.
Format	Electronic
Publication Info	Upper Saddle River, N.J. : Wharton School Pub.,
Description	xvi, 359 p. : ill. ; 25 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Marketing research. Marketing--Mathematical models.

Contents	Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
Bibliography note	Includes bibliographical references (p. 335-337) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005031114
ISBN	0131873709 (hardback : alk. paper)
ISBN	9780131873704

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Marketing metrics 50+ metrics every executive should master / Paul W. Farris ... [et al.].

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