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010 a| 97007401;

020 a| 0750698284 (pbk. : alk. paper);

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040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HF5415.13b| .M3691832 1997;

082 00 a| 658.8/022| 21;

100 1 a| McDonald, Malcolm.=| ^A288181;

245 10 a| Marketing plans that workh| [electronic resource] :b| targeting growth and profitability /c| Malcolm H. B. McDonald, Warren J. Keegan.;

260 a| Boston :b| Butterworth-Heinemann,;

300 a| viii, 236 p. :b| ill. ;c| 24 cm.;

500 a| Includes index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingx| Planning.=| ^A253400;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Keegan, Warren J.=| ^A104741;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=34014&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5697978;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5697978-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/19/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5697978-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/19/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5697978-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/19/2021x| EBOOKz| JERESOURCE;

Marketing plans that work targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan.

Author/creator	McDonald, Malcolm
Other author	Keegan, Warren J.
Format	Electronic
Publication Info	Boston : Butterworth-Heinemann,
Description	viii, 236 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Marketing--Planning.

General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	97007401
ISBN	0750698284 (pbk. : alk. paper)

Marketing plans that work targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan.

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