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020 a| 9780805834772 (alk. paper);

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020 a| 9780805834789 (alk. paper);

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245 00 a| Mass media and drug preventionh| [electronic resource] :b| classic and contemporary theories and research /c| edited by William D. Crano, Michael Burgoon.;

260 a| Mahwah, N.J. :b| Lawrence Erlbaum Associates,;

300 a| xiv, 303 p. :b| ill. ;c| 24 cm.;

500 a| "The Claremont Symposium on Applied Social Psychology.";

504 a| Includes bibliographical references and indexes.;

505 00 t| Foreword /r| Alan I. Leshner --t| Preface /r| William D. Crano, Michael Burgoon --g| pt. I: Introduction, early theories, and research --t| Introduction /r| William D. Crano --t| Evolution of mass media and health persuasion models /r| Ellen A. Wartella, Patricia A. Stout --t| Promising strategies for media health campaigns /r| Charles Atkin --g| pt. II: Contemporary theories and research --t| Using interactive media tools to test substance abuse prevention messages /r| Michael Burgoon ... [et al.] --t| Role of theory in developing effective anti-drug public service announcements /r| Martin Fishbein ... [et al.] --t| Attention, persuasive communication, and prevention /r| Lewis Donohew ... [et al.] --t| Sex, drugs, and attitudinal ambivalence: how feelings of evaluative tension influence alcohol use and safe sex behaviors /r| Joseph R. Priester --t| Expectancy theory approaches to prevention: violating adolescent expectations to increase the effectiveness of public service announcements /r| Jason T. Siegel, Judee K. Burgoon --t| Intermediate outcomes from a life skills education program with a media literacy component /r| Marvin Eisen --g| pt. III: Summing up --t| High-potential mediators of drug-abuse prevention program effects /r| Stewart I. Donaldson --t| Meta-analysis of the effectiveness of mass-communication for changing substance-use knowledge, attitudes, and behavior /r| James H. Derzon, Mark W. Lipsey --t| Media and drug prevention programs /r| Gary W. Selnow.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 12 a| Substance-Related Disordersx| prevention & control=| ^A931308;

650 22 a| Mass Media=| ^A923150;

650 22 a| Health Promotion=| ^A920854;

650 22 a| Social Environment=| ^A918585;

650 22 a| Adolescent=| ^A933946;

651 2 a| United States=| ^A965939;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Crano, William D.,d| 1942-=| ^A36455;

700 1 a| Burgoon, Michael.=| ^A53080;

711 2 a| Claremont Symposium on Applied Social Psychology.=| ^A576069;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=66167&scope=site&custid=s5822723&authtype=ip,shib;

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Mass media and drug prevention classic and contemporary theories and research / edited by William D. Crano, Michael Burgoon.

Other author	Crano, William D., 1942-
Other author	Burgoon, Michael.
Other author	Claremont Symposium on Applied Social Psychology.
Format	Electronic
Publication Info	Mahwah, N.J. : Lawrence Erlbaum Associates,
Description	xiv, 303 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Substance-Related Disorders--prevention & control. Mass Media Health Promotion Social Environment Adolescent United States

Contents	Foreword / Alan I. Leshner -- Preface / William D. Crano, Michael Burgoon -- pt. I: Introduction, early theories, and research -- Introduction / William D. Crano -- Evolution of mass media and health persuasion models / Ellen A. Wartella, Patricia A. Stout -- Promising strategies for media health campaigns / Charles Atkin -- pt. II: Contemporary theories and research -- Using interactive media tools to test substance abuse prevention messages / Michael Burgoon ... [et al.] -- Role of theory in developing effective anti-drug public service announcements / Martin Fishbein ... [et al.] -- Attention, persuasive communication, and prevention / Lewis Donohew ... [et al.] -- Sex, drugs, and attitudinal ambivalence: how feelings of evaluative tension influence alcohol use and safe sex behaviors / Joseph R. Priester -- Expectancy theory approaches to prevention: violating adolescent expectations to increase the effectiveness of public service announcements / Jason T. Siegel, Judee K. Burgoon -- Intermediate outcomes from a life skills education program with a media literacy component / Marvin Eisen -- pt. III: Summing up -- High-potential mediators of drug-abuse prevention program effects / Stewart I. Donaldson -- Meta-analysis of the effectiveness of mass-communication for changing substance-use knowledge, attitudes, and behavior / James H. Derzon, Mark W. Lipsey -- Media and drug prevention programs / Gary W. Selnow.
General note	"The Claremont Symposium on Applied Social Psychology."
Bibliography note	Includes bibliographical references and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2001040408
ISBN	9780805834772 (alk. paper)
ISBN	080583477X (alk. paper)
ISBN	9780805834789 (alk. paper)
ISBN	0805834788 (alk. paper)

Mass media and drug prevention classic and contemporary theories and research / edited by William D. Crano, Michael Burgoon.

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