Money-Tree Marketing Innovative Secrets That Will Double Your Small-Business Profits
| Author/creator | Bishop, Patrick, 1958- Author |
| Other author | Bishop, Jennifer A. 1963- Author |
| Format | Electronic |
| Publication Info | New York : Amacom |
| Description | 288 p. ill 09.000 x 07.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation "In Money-Tree Marketing the authors give you step-by-step methods for how to: use your competitor's money to increase your business; get paid to run an ad in Time or Newsweek magazine (or get paid to promote your business on radio or television); send out more than 10,000 direct-mail pieces for free - and get an above-average response rate; discover which labor unions, credit unions, and associations are begging to send your company business; get a free yellow pages ad; develop nonprofit alliances that will provide you with a steady stream of customers; learn the basics of using features, advantages, and benefits to create sales messages that get attention; and use the strengths of the Internet to compete with the big guys." "Money-Tree Marketing is filled with real-life stories that illustrate how to use these and many other techniques - and explains how even the smallest budget can generate big returns."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 00044180 |
| ISBN | 9780814470558 |
| ISBN | 0814470556 (Trade Paper) Out of Print |
| Standard identifier# | 9780814470558 |
| Stock number | 00001432 |