The New Positioning The Latest on the World's #1 Business Strategy
| Author/creator | Trout, Jack Author |
| Format | Electronic |
| Publication Info | Blacklick : McGraw-Hill Companies, The |
| Description | 173 p. ill 08.900 x 05.900 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation <p>In the same right-to-the-point, no-nonsense style that was a hallmark of<i>Positioning</i>, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 95022196 |
| ISBN | 9780070653283 |
| ISBN | 0070653283 (Trade Paper) Active Record |
| Standard identifier# | 9780070653283 |
| Stock number | 0070653283 00016072 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |