To the Desert and Back The Story of One of the Most Dramatic Business Transformations on Record

Author/creator Mirvis, Philip H. Author
Other author Ayas, Karen Author
Other author Roth, George Author
Format Electronic
Publication InfoJossey-Bass [Imprint] Hoboken : John Wiley & Sons, Incorporated
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Summary Annotation Dove, Lipton, Knorr, Ben &amp; Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble&#8212; declining volume, eroding margins, critical quality problems&#8212; and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe.<p><i>To the Desert and Back</i> tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.</p><p>The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.</p>
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9780787970635
ISBN0787970638 (E-Book) Active Record
Standard identifier# 9780787970635
Stock number00028608

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Electronic Resources Access Content Online ✔ Available