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010 a| 2005296358;

020 a| 0387261753 (hardbound);

020 a| 0387281819 (e-book);

035 a| (WaSeSS)ssj0000263124;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HF5415b| .T85 2006;

082 00 a| 658.82| 22;

245 02 a| A twenty-first century guide to Aldersonian marketing thoughth| [electronic resource] /c| edited by Ben Wooliscroft, Robert D. Tamila, Stanley J. Shapiro.;

260 a| New York, NY :b| Springer Science+Business Media,;

300 a| xxii, 581 p. :b| ill. ;c| 25 cm.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

600 10 a| Alderson, Wroe.=| ^A269953;

650 0 a| Marketing.=| ^A16179;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Alderson, Wroe.=| ^A269953;

700 1 a| Wooliscroft, Ben.=| ^A869808;

700 1 a| Tamilia, Robert D.=| ^A869809;

700 1 a| Shapiro, Stanley J.=| ^A332470;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=150249&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocm62297117;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5705814;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5705814-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/20/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5705814-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/20/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5705814-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/20/2021x| EBOOKz| JERESOURCE;

A twenty-first century guide to Aldersonian marketing thought / edited by Ben Wooliscroft, Robert D. Tamila, Stanley J. Shapiro.

Format	Electronic
Publication Info	New York, NY : Springer Science+Business Media,
Description	xxii, 581 p. : ill. ; 25 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Alderson, Wroe. Marketing.

Other author/creator	Alderson, Wroe.
Other author/creator	Wooliscroft, Ben.
Other author/creator	Tamilia, Robert D.
Other author/creator	Shapiro, Stanley J.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005296358
ISBN	0387261753 (hardbound)
ISBN	0387281819 (e-book)

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A twenty-first century guide to Aldersonian marketing thought / edited by Ben Wooliscroft, Robert D. Tamila, Stanley J. Shapiro.

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