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LEADER 01246cam 22003498a 4500

001 ocm29952722;

003 OCoLC;

005 20141212115039.0;

008 940216s1994 ctua b 001 0 eng ;

010 a| 94008542;

020 a| 0899308872 (alk. paper);

035 a| (Sirsi) o29952722;

035 a| (OCoLC)29952722;

049 a| EREE;

050 00 a| HF5415.13b| .M677 1994;

082 00 a| 658.8/022| 20;

100 1 a| Moschis, George P.,d| 1944-=| ^A554376;

245 10 a| Marketing strategies for the mature market /c| George P. Moschis.;

260 a| Westport, Conn. :b| Quorum Books,c| 1994.;

300 a| xiv, 198 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [189]-194) and index.;

650 0 a| Marketingx| Management.=| ^A20223;

650 0 a| Market segmentation.=| ^A34370;

650 0 a| New productsx| Marketing.=| ^A264554;

650 0 a| Older consumers.=| ^A582075;

596 a| 1;

998 a| 570612;

999 a| HF5415.13 .M677 1994w| LCc| 1i| 30372008873199d| 5/6/2009e| 11/21/1996f| 3/27/2009g| 1l| JGESm| JOYNERn| 1p| $46.75r| Ys| Yt| JGESBKu| 2/7/1995x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing strategies for the mature market / George P. Moschis.

Author/creator	Moschis, George P., 1944-
Format	Book
Publication Info	Westport, Conn. : Quorum Books, 1994.
Description	xiv, 198 pages : illustrations ; 25 cm
Subjects	Marketing--Management. Market segmentation. New products--Marketing. Older consumers.

Bibliography note	Includes bibliographical references (p. [189]-194) and index.
LCCN	94008542
ISBN	0899308872 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .M677 1994	✔ Available	Place Hold

Marketing strategies for the mature market / George P. Moschis.

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