ValueSpace winning the battle for market leadership : lessons from the world's most admired companies / Banwari Mittal, Jagdish N. Sheth.
| Author/creator | Mittal, Banwari |
| Other author | Sheth, Jagdish N. |
| Format | Electronic |
| Publication Info | New York : McGraw-Hill, |
| Description | xii, 265 p. : ill. ; 23 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Portion of title | Value space |
| Contents | Machine generated contents note: I -- PART ONE -- ValueSpace: A Mandate for Value Creation -- Chapter I: ValueSpace: The Magic Land for -- Winning Customers -- Chapter 2: A Framework for Creating ValueSpace PART TWO -- Understanding ValueSpace Strategy -- Chapter 3: Customer Centeredness: The Launching -- Pad for ValueSpace -- Chapter 4: Performance ValueSpace -- Chapter 5: Price ValueSpace -- "Chapter 6: Personalization ValueSpace -- t Chapter 7: ValueSpace Expanders PART THREE -- Three Company Profiles in ValueSpace -- Chapter 8: Caterpillar, Inc.: Rock-Solid -- ValueSpace from Yellow Iron -- Chapter 9: United Parcel Service: Big Brown's -- Package for Customer ValueSpace -- Chapter 10: Fossil: Crafting Customer ValueSpace -- in Niche Markets -- PART FOUR -- A Blueprint for Action -- Chapter I I: ValueSpace Building Processes -- Chapter 12: Customer Value, Value Discipline, and the -- Pursuit of Excellence -- Chapter 13: A Roadmap for Action Epilogue: ValueSpace: The Science and the Art 251 Notes 255 -- Index 261. |
| Bibliography note | Includes bibliographical references (p. 255-260) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2001269886 |
| ISBN | 0071375279 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |