Visual Data Mining Techniques and Tools for Data Visualization and Mining
| Author/creator | Soukup, Tom, 1962- Author |
| Other author | Davidson, Ian 1971- Author |
| Format | Electronic |
| Publication Info | Wiley [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 424 p. ill 23.360 x 019.300 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.<ul><li>Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free</li><li>Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making</li><li>Shows how to solve numerous business problems by applying various tools and techniques</li><li>Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining</li></ul> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2002004004 |
| ISBN | 9780471149996 |
| ISBN | 0471149993 (Trade Paper) Active Record |
| Standard identifier# | 9780471149996 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |