Web Rules How the Internet Is Changing the Way Consumers Make Choices
| Author/creator | Murphy, Tom, 1953- Author |
| Format | Electronic |
| Publication Info | New York : Kaplan Publishing |
| Description | 303 p. 09.290 x 06.340 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Argues that the Internet is leading us back to a situation where the consumer has power. The author explores the cyberworlds of media, medicine, entertainment, finance, shopping, and news, and discusses how Internet access is driven by users rather than purveyors. Fully half of the text is devoted to interviews with ten industry leaders, including Barry Diller (CEO of USA Networks), Jerry Yang (Cofounder of Yahoo!), and Ann Winblad Cofounder of Hummer-Winblad Venture Partners. Annotation c. Book News, Inc., Portland, OR (booknews.com) |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 99086718 |
| ISBN | 9780793136131 |
| ISBN | 079313613X (Trade Cloth) Out of Print |
| Standard identifier# | 9780793136131 |
| Stock number | 00008641 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |