/LC.GIF&client=easterncarolinaedu)
Web systems design and online consumer behavior / Yuan Gao, [editor].
| Other author | Gao, Yuan, 1967- |
| Format | Electronic |
| Publication Info | Hershey PA : Idea Group Pub., |
| Description | xi, 330 p. : ill. ; 27 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | e-search : a conceptual framework of online consumer behavior / Kuan-Pin Chiang, Ruby Roy Dholakia, Stu Westin -- Information search on the Internet : a causal model / Byung-Kwan Lee, Wei-Na Lee -- Two models of online patronage : why do consumers shop on the Internet? / Yue Pan, George Zinkhan -- How consumers think about 'interactive' aspects of web advertising / Jang-Sun Hwang, Sally J. McMillan -- Consumer complaint behavior in the online environment / Ji-Young Hong, Wei-Na Lee -- Web site quality and usability in e-commerce / Mei Cao, Qingyu Zhang -- Objective and perceived complexity and their impacts on Internet communication / Qimei Chen -- Personalization systems and their deployment as web site interface design decisions / Nanda Kumar -- Extrinsic plus intrinsic human factors influencing the web usage / Manuel Jesús Sánchez-Franco -- Converting browsers to buyers : key considerations in designing business-to-consumer web sites / C. Ranganathan, Elizabeth E. Grandon -- User satisfaction with web portals : an empirical study / Li Xiao, Subhasish Dasgupta -- Web design and e-commerce / Xiaoni Zhang, Margaret Myers -- Shopping agent web sites : a comparative shopping environment / Ming Wang -- Product catalog and shopping cart effective design / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- Customer trust in online commerce / Marios Koufaris -- Turning web surfers into loyal customers : cognitive lock-in through interface design and web site usability / Manlio Del Giudice -- Internet markets and e-loyalty / Changsoo Sohn, Dong-Il Lee -- Web systems design, litigation, and online consumer behavior / Cherie Ann Sherman -- Affording cultural and social presence in e-marketing / Robert Pennington. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2004016284 |
| ISBN | 1591403278 (h/c) |
| ISBN | 1591403286 (s/c) |
| ISBN | 1591403294 (eisbn) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |