Why CRM doesn't work how to win by letting customers manage the relationship / Frederick Newell.

Author/creator Newell, Frederick, 1926-
Format Electronic
Edition1st ed.
Publication InfoPrinceton, N.J. : Bloomberg Press,
Descriptionxvii, 263 p. ; 24 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Bibliography noteIncludes bibliographical references (p. 243-254) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2002153916
ISBN1576601323 (alk. paper)

Availability

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Electronic Resources Access Content Online ✔ Available