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010 a| 2006295995;

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016 7 a| 0129627002| Uk;

020 a| 0072257024 (pbk.);

020 a| 9780072257021;

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049 a| EREEa| NEHH;

050 00 a| HF5415.1265b| .G656 2005;

082 04 a| 658.8/722| 22;

100 1 a| Goodman, Andrewq| (Andrew E.)?| UNAUTHORIZED;

245 10 a| Winning results with Google AdWordsh| [electronic resource] /c| Andrew E. Goodman.;

260 a| Emeryville, Calif. :b| McGraw-Hill/Osborne,;

300 a| xx, 352 p. :b| ill. ;c| 23 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future);

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

630 00 a| Google AdWords.?| UNAUTHORIZED;

650 0 a| Internet marketing.=| ^A381306;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=161955&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocm56652011;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5708576-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/20/2021x| EBOOKz| JERESOURCE;

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Winning results with Google AdWords / Andrew E. Goodman.

Author/creator	Goodman, Andrew
Format	Electronic
Publication Info	Emeryville, Calif. : McGraw-Hill/Osborne,
Description	xx, 352 p. : ill. ; 23 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Google AdWords. Internet marketing.

Contents	Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future)
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2006295995
ISBN	0072257024 (pbk.)
ISBN	9780072257021

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Winning results with Google AdWords / Andrew E. Goodman.

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