Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
| Author/creator | Schultz, Don E. |
| Other author | Barnes, Beth E. |
| Other author | Schultz, Don E. |
| Format | Electronic |
| Edition | 5th ed. |
| Publication Info | Lincolnwood, Ill. : NTC Business Books, |
| Description | xxi, 378 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| General note | Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 00269351 |
| ISBN | 0844229520 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |