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010 a| 99059679;

020 a| 0071351825 (acid-free paper);

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040 a| DLCc| DLCd| DLCd| WaSeSS;

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049 a| EREEa| NEHH;

050 00 a| HF5415.126b| .H843 2000;

082 00 a| 658.8/42| 21;

100 1 a| Hughes, Arthur Middleton.=| ^A519449;

245 10 a| Strategic database marketingh| [electronic resource] :b| the masterplan for starting and managing a profitable, custom-based marketing program /c| Arthur Middleton Hughes.;

246 3 a| Strategic data base marketing;

250 a| 2nd ed.;

260 a| New York :b| McGraw-Hill,;

300 a| viii, 439 p. :b| ill. ;c| 24 cm.;

500 a| Includes index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Database marketingx| Planning.=| ^A477390;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=53220&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5712757;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5712757-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5712757-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/21/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5712757-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

Strategic database marketing the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes.

Author/creator	Hughes, Arthur Middleton
Format	Electronic
Edition	2nd ed.
Publication Info	New York : McGraw-Hill,
Description	viii, 439 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Database marketing--Planning.

Variant title	Strategic data base marketing
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	99059679
ISBN	0071351825 (acid-free paper)

Strategic database marketing the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes.

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