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010 a| 2004006448;

020 a| 0470860820 (cloth : alk. paper);

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040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD69.B7b| M665 2004;

082 00 a| 658.8/272| 22;

100 1 a| Morgan, Adam,d| 1969-=| ^A874627;

245 14 a| The pirate insideh| [electronic resource] :b| building a challenger brand culture within yourself and your organization /c| Adam Morgan.;

260 a| Chichester, West Sussex ;a| Hoboken, N.J. :b| John Wiley & Sons,;

300 a| xii, 336 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. [324]-329) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Brand name productsx| Management.=| ^A331687;

650 0 a| Brand name productsx| Psychological aspects.=| ^A83735;

650 0 a| Brand name productsx| Planning.=| ^A83735;

650 0 a| Creative ability in business.=| ^A56769;

650 0 a| Corporate culture.=| ^A162784;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117396&scope=site&custid=s5822723&authtype=ip,shib;

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596 a| 1 3 4;

998 a| 5714472;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5714472-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5714472-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

The pirate inside building a challenger brand culture within yourself and your organization / Adam Morgan.

Author/creator	Morgan, Adam, 1969-
Format	Electronic
Publication Info	Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons,
Description	xii, 336 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Brand name products--Management. Brand name products--Psychological aspects. Brand name products--Planning. Creative ability in business. Corporate culture.

Bibliography note	Includes bibliographical references (p. [324]-329) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2004006448
ISBN	0470860820 (cloth : alk. paper)

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The pirate inside building a challenger brand culture within yourself and your organization / Adam Morgan.

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