ProfitBrand how to increase the profitability, accountability & sustainability of brands / Nick Wreden.

Author/creator Wreden, Nick
Format Electronic
Publication InfoLondon ; Sterling, VA : Kogan Page,
Descriptionvii, 240 p. : ill. ; 24 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Variant title Profit brand
Bibliography noteIncludes bibliographical references (p. [227]-233) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2005001872
ISBN0749444657