Public health communication critical tools and strategies / Claudia F. Parvanta, PhD, Professor and Director, Florida Prevention Research Center, Department of Community and Family Health, College of Public Health, University of South Flordia, Tampa, Florida, Lead Author and Editor, David E. Nelson, MD, MPH, Director, Cancer Prevention Fellowship Program, National Cancer Institute, National Institutes of Health, Bethesda, Maryland, Editor, Chapter Contributor, Richard N. Harner, MD, Principal, BrainVue Systems, Philadelphia, Pennsylvania, Editor, Chapter Contributor.

Other author Parvanta, Claudia F.
Other author Nelson, David E., M.D.
Other author Harner, Richard N.
Format Electronic
Publication InfoBurlington, MA : Jones & Bartlett Learning, [2018]
Descriptionxxiii, 529 pages : illustrations ; 28 cm
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Uniform titlePublic health communication (Parvanta)
Contents Introduction to public health communication / Claudia Parvanta -- Population health : a primer / Patrick L. Remington -- A public health communication planning framework / Claudia Parvanta -- How to communicate about data / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- Communicating for policy and advocacy / Claudia Parvanta -- Health literacy and clear health communication / Erika M. Hedden -- Behavior change communication : theories, models and practice strategies / Claudia Parvanta -- Formative research / Claudia Parvanta -- Media vehicles, platforms and channels / Claudia Parvanta -- Implementating a communication intervention / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy and Jonathan DeShazo -- Clinician-client communication / Richard N. Harner -- The role of communication in cancer prevention and care / Wen-ying Sylvia Chou, Danielle Blanch-Hartigan, Chan Le Thai -- Crisis and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta -- Health communication in resource-poor countries / Carmen Cronin and Suruchi Sood.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2017009690
ISBN9781284065947 (pbk)

Availability

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Electronic Resources Access Content Online ✔ Available