Tools

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010 a| 2002001993;

020 a| 0814471528 (pbk.);

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040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HD59b| .H596 2002;

082 00 a| 659.2/0285/46782| 21;

100 1 a| Holtz, Shel.=| ^A406397;

245 10 a| Public relations on the Neth| [electronic resource] :b| winning strategies to inform and influence the media, the investment community, the government, the public, and more! /c| Shel Holtz.;

250 a| 2nd ed.;

260 a| New York :b| American Management Association,;

300 a| xx, 444 p. :b| ill. ;c| 23 cm.;

504 a| Includes bibliographical references (p. 400-402) and index.;

505 0 a| A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Internet in public relations.=| ^A809127;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72951&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5716742;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5716742-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5716742-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/21/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5716742-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.

Author/creator	Holtz, Shel
Format	Electronic
Edition	2nd ed.
Publication Info	New York : American Management Association,
Description	xx, 444 p. : ill. ; 23 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Internet in public relations.

Contents	A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.
Bibliography note	Includes bibliographical references (p. 400-402) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2002001993
ISBN	0814471528 (pbk.)

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Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.

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