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010 a| 99087341;

020 a| 080583382X (cloth : alk. paper);

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050 00 a| PN1992.8.A32b| R47 2000;

082 00 a| 659.1/9302232| 21;

245 00 a| Research in media promotionh| [electronic resource] /c| edited by Susan Tyler Eastman.;

260 a| Mahwah, N.J. :b| Lawrence Erlbaum Associates,;

300 a| xiii, 365 p. ;c| 23 cm.;

440 0 a| LEA's communication series;

500 a| A collection of 11 original studies.;

504 a| Includes bibliographical references and indexes.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertisingx| Television programsz| United States.=| ^A330966;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Eastman, Susan Tyler.=| ^A198681;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=45888&scope=site&custid=s5822723&authtype=ip,shib;

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949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5718283;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5718283-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5718283-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/21/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5718283-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

Research in media promotion / edited by Susan Tyler Eastman.

Other author	Eastman, Susan Tyler.
Format	Electronic
Publication Info	Mahwah, N.J. : Lawrence Erlbaum Associates,
Description	xiii, 365 p. ; 23 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Advertising--Television programs. --United States.

Series	LEA's communication series
General note	A collection of 11 original studies.
Bibliography note	Includes bibliographical references and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	99087341
ISBN	080583382X (cloth : alk. paper)

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Research in media promotion / edited by Susan Tyler Eastman.

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