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010 a| 2004012376;

020 a| 0838982956q| (alk. paper);

020 a| 9780838982952q| (alk. paper);

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049 a| EREE;

050 00 a| Z716.3b| .M285 2004;

082 00 a| 021.72| 22;

245 00 a| Marketing and public relations practices in college libraries /c| compiled by Anita Rothwell Lindsay.;

260 a| Chicago :b| College Library Information Packet Committee, Association of College and Research Libraries,c| 2004.;

300 a| ix, 182 pages ;c| 28 cm.;

336 a| textb| txt2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

490 1 a| CLIP notes ;v| #34;

504 a| Includes bibliographical references.;

520 a| Publisher's description: Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in competing for diminishing financial resources, distinguishing the library from other information service providers, increasing awareness of library resources and services, and communicating the value of the profession. This CLIP Note presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing. This volume will be invaluable in assisting libraries that are considering initiating, expanding, or evaluating campaigns. Selected bibliography.;

505 0 a| Introduction -- CLIP note survey results -- Selected bibliography -- CLIP note survey -- Marketing and public relations documents -- Annual report -- Exhibits and events plans -- Fundraising proposal -- Marketing campaign -- Marketing plans -- Mission statements -- Position descriptions -- Promotion plans -- Public relations plan -- Strategic plans.;

650 0 a| Academic librariesx| Public relationsz| United States.=| ^A313143;

650 0 a| Academic librariesz| United Statesx| Marketing.=| ^A305786;

650 0 a| Library surveysz| United States.=| ^A93142;

650 7 a| Academic librariesx| Marketing.2| fast0| (OCoLC)fst00795050;

650 7 a| Library surveys.2| fast0| (OCoLC)fst00998007;

651 7 a| United States.2| fast0| (OCoLC)fst01204155?| UNAUTHORIZED;

700 1 a| Lindsay, Anita Rothwell.=| ^A582716;

830 0 a| CLIP notes ;v| #34.=| ^A664540;

856 41 3| Table of contentsu| http://catdir.loc.gov/catdir/toc/ecip0418/2004012376.html;

856 41 z| Table of contentsu| http://libaccess.mcmaster.ca/login?url=http://catdir.loc.gov/catdir/toc/ecip0418/2004012376.html;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0418/2004012376.html;

938 a| Baker & Taylorb| BKTYc| 28.00d| 28.00i| 0838982956n| 0006044222s| active;

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938 a| YBP Library Servicesb| YANKn| 2119876;

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Marketing and public relations practices in college libraries / compiled by Anita Rothwell Lindsay.

Other author	Lindsay, Anita Rothwell.
Format	Book
Publication Info	Chicago : College Library Information Packet Committee, Association of College and Research Libraries, 2004.
Description	ix, 182 pages ; 28 cm.
Supplemental Content	Table of contents
Supplemental Content	Table of contents
Supplemental Content	Table of contents
Subjects	Academic libraries--Public relations. --United States. Academic libraries--United States. --Marketing. Library surveys--United States.

Series	CLIP notes ; #34 CLIP notes ; #34. ^A664540
Contents	Introduction -- CLIP note survey results -- Selected bibliography -- CLIP note survey -- Marketing and public relations documents -- Annual report -- Exhibits and events plans -- Fundraising proposal -- Marketing campaign -- Marketing plans -- Mission statements -- Position descriptions -- Promotion plans -- Public relations plan -- Strategic plans.
Abstract	Publisher's description: Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in competing for diminishing financial resources, distinguishing the library from other information service providers, increasing awareness of library resources and services, and communicating the value of the profession. This CLIP Note presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing. This volume will be invaluable in assisting libraries that are considering initiating, expanding, or evaluating campaigns. Selected bibliography.
Bibliography note	Includes bibliographical references.
LCCN	2004012376
ISBN	0838982956 (alk. paper)
ISBN	9780838982952 (alk. paper)

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Marketing and public relations practices in college libraries / compiled by Anita Rothwell Lindsay.

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