Hello, my name is awesome how to create brand names that stick / Alexandra Watkins.
| Author/creator | Watkins, Alexandra |
| Format | Electronic |
| Edition | Second Edition. |
| Publication Info | Oakland, CA : Berrett-Koehler Publishers, [2019] |
| Description | xiv,150 pages ; 22 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble |
| Abstract | "The ultimate guide to naming your product or business returns with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tag line"-- Provided by publisher. |
| General note | Revised edition of the author's Hello, my name is awesome, [2014] |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2019012302 |
| ISBN | 9781523099986 (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |