Public relations theory : capabilities and competencies / Jae-Hwa Shin, Robert L Heath.
| Author/creator | Shin, Jae-Hwa author. |
| Other author | Heath, Robert L. (Robert Lawrence), 1941- author. |
| Format | Book |
| Publication | Hoboken, NJ : John Wiley & Sons, Inc., 2021. |
| Copyright Date | ©2021 |
| Description | xiv, 384 pages : illustrations ; 26 cm |
| Subjects |
| Abstract | "Chapter One sets the foundation for the discussion that unfolds in subsequent chapters. It explores the defining nature and constructive role of public relations. This detective work looks for evidence, or the DNA of public relations, that defines its professional practice which was established by name in the 19th century. This detective work looks for markers such as purposes, strategies, functions, tools, tactics, impact, as well as structures and justifying philosophies. It identifies the types of organizations, leadership roles, and contexts in which public relations is important. In history, public relations can be seen as the means for achieving individual and organizational influence, as well as collective engagement among competing interests: strategic processes and efforts enacted by individuals, groups, organizations, and even nations to survive and thrive as issues, risk, conflict and crisis management. It searches for aligned interests, legitimacy, the license to operate for reward. To discover what today is called "public relations" requires knowing what it does, what it is, where it occurs, and how it serves or confounds interests that encounter tensions of uncertainty and conflict. It can be a clash of perspectives, interests, identities, and identifications. It can be soothing words that allay differences of opinion. It can foster conflict and division"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Issued in other form | Online version: Shin, Jae-Hwa, Public relations theory Hoboken : Wiley, 2020. 9781119712961 |
| LCCN | 2020021096 |
| ISBN | 9780470659311 paperback |
| ISBN | 0470659319 paperback |
| ISBN | adobe electronic book |
| ISBN | electronic publication |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD59 .S454 2021 | ✔ Available | Place Hold |