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245 00 a| Branding Latin Americah| [electronic resource] :b| strategies, aims, resistance /c| edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.;

260 a| Lanham :b| Lexington Books,c| [2018];

300 a| 1 online resource.;

504 a| Includes bibliographical references.;

505 0 a| Foreword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Félix Lossio Chávez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia" / Paula Gómez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / César Jiménez-Martínez -- International love? "Latino" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the "Cuban brand" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Place marketingz| Latin America.=| ^A522903;

650 0 a| Branding (Marketing)z| Latin America.=| ^A755863;

651 0 a| Latin Americax| Relations.=| ^A1002164;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Fehimovic, Dunja.?| UNAUTHORIZED;

700 1 a| Ogden, Rebecca.?| UNAUTHORIZED;

776 08 i| Print version:t| Branding Latin Americad| Lanham : Lexington Books, [2018]z| 9781498568272w| (DLC) 2017057030;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=5321158;

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Branding Latin America strategies, aims, resistance / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.

Other author	Fehimovic, Dunja.
Other author	Ogden, Rebecca.
Format	Electronic
Publication Info	Lanham : Lexington Books, [2018]
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Place marketing--Latin America. Branding (Marketing)--Latin America. Latin America--Relations.

Contents	Foreword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Félix Lossio Chávez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia" / Paula Gómez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / César Jiménez-Martínez -- International love? "Latino" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the "Cuban brand" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors.
Bibliography note	Includes bibliographical references.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Branding Latin America Lanham : Lexington Books, [2018] 9781498568272
Genre/form	Electronic books.
LCCN	2018007764
ISBN	9781498568289 (epub)

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Branding Latin America strategies, aims, resistance / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.

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