Business acumen for strategic communicators a primer / by Matthew W. Ragas and Ron Culp.
| Author/creator | Ragas, Matthew W., 1977- |
| Other author | Culp, Ron, 1947- |
| Format | Electronic |
| Edition | First edition. |
| Publication Info | Bingley, UK : Emerald Publishing, 2021. |
| Description | xxiv, 308 pages : illustrations ; 23 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you. |
| Bibliography note | Includes bibliographical references (pages 257-291) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Issued in other form | ebook version : 9781838676612 |
| Genre/form | Electronic books. |
| LCCN | 2021301461 |
| ISBN | 1838676627 paperback |
| ISBN | 9781838676629 paperback |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |