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010 a| 2015031862;

020 a| 9780810886438 (cloth : alk. paper);

020 z| 9780810886445 (electronic);

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049 a| EREEa| NEHH;

050 00 a| HF5811b| .G68 2016;

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100 1 a| Gould, Thomas H. P.,d| 1953-2016.=| ^A1081636;

245 10 a| Global advertising in a global cultureh| [electronic resource] /c| Thomas H. P. Gould.;

260 a| Lanham :b| Rowman & Littlefield,c| 2016.;

300 a| xvii, 235 pages ;c| 24 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of the global consumer -- Online advertising and risk, elitism, and gender -- Children consumed by convergence via apps -- Education and porous cultural borders -- The future of e-advertising -- One world agency : governments and advertising, states and consumerism -- Index -- About the author.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertisingx| History.=| ^A1113875;

650 0 a| Internet advertising.=| ^A415879;

650 0 a| Globalizationx| Social aspects.=| ^A464469;

650 0 a| Culture and globalization.=| ^A606455;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4088472;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5808853-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/15/2022x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5808853-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

Global advertising in a global culture / Thomas H. P. Gould.

Author/creator	Gould, Thomas H. P.
Format	Electronic
Publication Info	Lanham : Rowman & Littlefield, 2016.
Description	xvii, 235 pages ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Advertising--History. Internet advertising. Globalization--Social aspects. Culture and globalization.

Contents	Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of the global consumer -- Online advertising and risk, elitism, and gender -- Children consumed by convergence via apps -- Education and porous cultural borders -- The future of e-advertising -- One world agency : governments and advertising, states and consumerism -- Index -- About the author.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2015031862
ISBN	9780810886438 (cloth : alk. paper)

Global advertising in a global culture / Thomas H. P. Gould.

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