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010 a| 2016013058;

020 a| 9781442262553 (electronic);

020 z| 9781442262539 (cloth : alk. paper);

035 a| (WaSeSS)ssj0001635881;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| Z716.3;

082 00 a| 025.1/9772| 23;

245 00 a| Marketing and outreach for the academic libraryh| [electronic resource] :b| new approaches and initiatives /c| edited by Bradford Lee Eden.;

260 a| Lanham :b| Rowman & Littlefield,c| [2016];

300 a| 1 online resource.b| illustrations;

490 0 a| Creating the 21st-century academic library ;v| 7;

504 a| Includes bibliographical references and index.;

505 0 a| Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Academic librariesx| Marketing.=| ^A313143;

650 0 a| Academic librariesx| Public relations.=| ^A313143;

650 0 a| Library outreach programs.=| ^A827045;

650 0 a| Academic librariesv| Case studies.=| ^A313143;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Eden, Bradford Lee.=| ^A604034;

776 08 i| Print version:t| Marketing and outreach for the academic libraryd| Lanham : Rowman & Littlefield, [2016]z| 9781442262539w| (DLC) 2016000813;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4455821;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5810536;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5810536-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5810536-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/15/2022x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5810536-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

Marketing and outreach for the academic library new approaches and initiatives / edited by Bradford Lee Eden.

Other author	Eden, Bradford Lee.
Format	Electronic
Publication Info	Lanham : Rowman & Littlefield, [2016]
Description	1 online resource. illustrations
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Academic libraries--Marketing. Academic libraries--Public relations. Library outreach programs. Academic libraries--Case studies.

Series	Creating the 21st-century academic library ; 7
Contents	Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Marketing and outreach for the academic library Lanham : Rowman & Littlefield, [2016] 9781442262539
Genre/form	Electronic books.
LCCN	2016013058
ISBN	9781442262553 (electronic)

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Marketing and outreach for the academic library new approaches and initiatives / edited by Bradford Lee Eden.

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