Tools

LEADER 02486nam 2200493 i 4500

001 ssj0001624071;

003 WaSeSS;

005 20220413120839.0;

006 m d ;

007 cr n ;

008 160129s2016 mdu sb 001 0 eng d;

010 a| 2016004558;

020 a| 9781442262713 (electronic);

020 z| 9781442262690 (hardback);

035 a| (WaSeSS)ssj0001624071;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| Z716.3;

082 00 a| 025.1/9772| 23;

100 1 a| Higginbottom, Patricia C.=| ^A944875;

245 10 a| Marketing for special and academic librariesh| [electronic resource] :b| a planning and best practices sourcebook /c| Patricia Higginbottom and Valerie Gordon.;

260 a| Lanham :b| Rowman & Littlefield,c| [2016];

300 a| 1 online resource.;

490 0 a| Medical Library Association books;

504 a| Includes bibliographical references and index.;

505 0 a| Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Academic librariesx| Marketing.=| ^A313143;

650 0 a| Special librariesx| Marketing.=| ^A650461;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Gordon, Valerie S.=| ^A944874;

776 08 i| Print version:a| Higginbottom, Patricia C., author.t| Marketing for special and academic librariesd| Lanham : Rowman & Littlefield, [2016]z| 9781442262690w| (DLC) 2015045834;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4419900;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5810537;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5810537-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5810537-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/15/2022x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5810537-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

Marketing for special and academic libraries a planning and best practices sourcebook / Patricia Higginbottom and Valerie Gordon.

Author/creator	Higginbottom, Patricia C.
Other author	Gordon, Valerie S.
Format	Electronic
Publication Info	Lanham : Rowman & Littlefield, [2016]
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Academic libraries--Marketing. Special libraries--Marketing.

Series	Medical Library Association books
Contents	Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Higginbottom, Patricia C., author. Marketing for special and academic libraries Lanham : Rowman & Littlefield, [2016] 9781442262690
Genre/form	Electronic books.
LCCN	2016004558
ISBN	9781442262713 (electronic)

Marketing for special and academic libraries a planning and best practices sourcebook / Patricia Higginbottom and Valerie Gordon.

Click here for more information about this title