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010 a| 2015046393;

020 a| 9781442259829 (e-book);

020 z| 9781442259805 (hardcover : alk. paper);

035 a| (WaSeSS)ssj0001579150;

042 a| pcc;

049 a| EREEa| NEHH;

050 10 a| HF5415.1252;

082 00 a| 025.1/12| 23;

100 1 a| Rich, Patricia.?| UNAUTHORIZED;

245 10 a| Membership marketing in the digital ageh| [electronic resource] :b| a handbook for museums and libraries /c| Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer.;

260 a| Lanham :b| Rowman & Littlefield,c| 2016.;

300 a| 1 online resource.;

490 0 a| American Association for State and Local History book series;

504 a| Includes bibliographical references and index.;

505 0 a| Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Association marketing.?| UNAUTHORIZED;

650 0 a| Direct marketing.=| ^A163515;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Hines, Dana.?| UNAUTHORIZED;

776 08 i| Print version:a| Rich, Patricia, author.t| Membership marketing in the digital aged| Lanham : Rowman & Littlefield, 2016z| 9781442259805w| (DLC) 2015045828;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4088648;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5810624;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5810624-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5810624-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/15/2022x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5810624-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

Membership marketing in the digital age a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer.

Author/creator	Rich, Patricia
Other author	Hines, Dana.
Format	Electronic
Publication Info	Lanham : Rowman & Littlefield, 2016.
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Association marketing. Direct marketing.

Series	American Association for State and Local History book series
Contents	Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Rich, Patricia, author. Membership marketing in the digital age Lanham : Rowman & Littlefield, 2016 9781442259805
Genre/form	Electronic books.
LCCN	2015046393
ISBN	9781442259829 (e-book)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Membership marketing in the digital age a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer.

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