Methods in consumer research / edited by Gastón Ares, Paula Varela.
| Other author | Ares, Gaston. |
| Other author | Varela, Paula. |
| Format | Electronic |
| Publication Info | Duxford, United Kingdom : WP, Woodhead Publishing, an imprint of Elsevier, [2018] |
| Description | volumes : illustrations (some colors) ; 23 cm. |
| Supplemental Content | Full text available from eBook - Agricultural, Biological, and Food Sciences 2018 |
| Supplemental Content | Full text available from eBook - Agricultural, Biological, and Food Sciences 2018 |
| Subjects |
| Series | Woodhead Publishing Series in Food Science, Technology and Nutrition |
| Contents | Volume 1. New Approaches to classic methods -- volume 2. Alternative approaches and special applications. |
| Abstract | Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2018302226 |
| ISBN | 9780081020890 (hbk. ; v.1) |
| ISBN | 0081020899 (hbk. ; v.1) |
| ISBN | 9780081017432 (hbk. ; v.2) |
| ISBN | 008101743X (hbk. ; v.2) |