Trust agents using the web to build influence, improve reputation, and earn trust / Chris Brogan, Julien Smith.
| Author/creator | Brogan, Chris |
| Other author | Smith, Julien. |
| Format | Electronic |
| Edition | 10th anniversary edition. |
| Publication Info | Hoboken, New Jersey : John Wiley & Sons, Inc. [2020] |
| Description | pages cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Trust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next. |
| Abstract | "In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media efforts. Social media platforms have, however, also been used to effect powerful change. This 10th anniversary edition of Trust Agents will help companies get back on track in their efforts to build reputation, attention, and trust. It will feature revised content and supplemental materials to show leaders how to capture their audience's attention, speak to specific groups, and harness human ingenuity in an age of automation"-- Provided by publisher. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2020021833 |
| ISBN | 9781119665960 (cloth) |
| ISBN | (adobe pdf) |
| ISBN | (epub) |