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010 a| 2002068013;

020 a| 9780415282048;

020 a| 0415282047 (Trade Cloth)c| USD 215.00 Retail Price (Taylor & Francis Group)9| Active Record;

024 3 a| 9780415282048;

035 a| (WaSeSS)ssj0000079359;

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049 a| EREEa| NEHH;

050 0 a| HD58.7.C638 2002;

082 00 a| 6582| 21;

100 1 a| Moingeon, Bertrande| Editor4| edt=| ^A383421;

245 10 a| Corporate and Organizational Identitiesh| [electronic resource]:b| Integrating Strategy, Marketing, Communication and Organizational Perspectives;

260 a| New York : b| Routledgea| Florence : b| Taylor & Francis Group [Distributor];

300 a| 224 p.b| illc| 09.300 x 06.300 in.;

506 a| Available only to authorized users.;

520 8 a| Annotationb| This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices, resulting in conflicting definitions, and little cumulative research. The aim of <em>Organizational Identities</em>is to further understanding about collective identities by bringing together contributions from various management disciplines. To this end, the editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using this five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.;

538 a| Mode of access: World Wide Web;

650 4 a| Corporate Culture;

650 4 a| Organization;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Soenen, Guillaume B.e| Editor4| edt=| ^A526504;

710 2 a| EBSCO Publishing (Firm)=| ^A272205;

856 40 z| Full text available from Business Source Completeu| https://search.ebscohost.com/direct.asp?db=bth&jid=13KZ&scope=site&scope=site&custid=s5822723&authtype=ip,shib;

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Corporate and Organizational Identities Integrating Strategy, Marketing, Communication and Organizational Perspectives

Author/creator	Moingeon, Bertrand Editor
Other author	Soenen, Guillaume B. Editor
Other author	EBSCO Publishing (Firm)
Format	Electronic
Publication Info	New York : Routledge Florence : Taylor & Francis Group [Distributor]
Description	224 p. ill 09.300 x 06.300 in.
Supplemental Content	Full text available from Business Source Complete
Subjects	Corporate Culture Organization

Summary	Annotation This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices, resulting in conflicting definitions, and little cumulative research. The aim of <em>Organizational Identities</em>is to further understanding about collective identities by bringing together contributions from various management disciplines. To this end, the editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using this five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2002068013
ISBN	9780415282048
ISBN	0415282047 (Trade Cloth) Active Record
Standard identifier#	9780415282048
Stock number	00081154

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Corporate and Organizational Identities Integrating Strategy, Marketing, Communication and Organizational Perspectives

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