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020 a| 9781118621998 (ePub);

020 a| 9781118621974 (Adobe PDF);

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100 1 a| McPhail, Thomas L.=| ^A131952;

245 10 a| Global communicationh| [electronic resource] :b| theories, stakeholders, and trends /c| Thomas L. McPhail.;

250 a| Fourth edition.;

260 a| Chichester, West Sussex ;a| Malden, MA :b| Wiley/Blackwell.,c| 2014.;

300 a| 1 online resource.;

504 a| Includes bibliographical references and index.;

505 0 a| Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Communication, International.=| ^A96509;

650 0 a| Communicationx| International cooperation.=| ^A179707;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=7103885;

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Global communication theories, stakeholders, and trends / Thomas L. McPhail.

Author/creator	McPhail, Thomas L.
Format	Electronic
Edition	Fourth edition.
Publication Info	Chichester, West Sussex ; Malden, MA : Wiley/Blackwell., 2014.
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Communication, International. Communication--International cooperation.

Contents	Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: McPhail, Thomas L., author. Global communication Fourth edition. Chichester, West Sussex ; Malden, MA : John Wiley & Sons Inc., 2014 9781118622025
Genre/form	Electronic books.
LCCN	2014015631
ISBN	9781118621998 (ePub)
ISBN	9781118621974 (Adobe PDF)

Global communication theories, stakeholders, and trends / Thomas L. McPhail.

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