Health program management from development through evaluation / Beaufort B. Longest, Jr.

Author/creator Longest, Beaufort B.
Format Electronic
EditionSecond edition.
Publication InfoSan Francisco, CA : Jossey-Bass & Pfeiffer, [2015]
Description1 online resource.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Uniform titleManaging health programs and projects
Contents The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation.
Abstract "Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher.
General notePreceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Longest, Beaufort B., Jr., author. Health program management Second edition. San Francisco, CA : Jossey-Bass & Pfeiffer, [2015] 9781118834701
Genre/formElectronic books.
LCCN 2014016526
ISBN9781118834633 (pdf)
ISBN9781118834763 (epub)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available