Health program management from development through evaluation / Beaufort B. Longest, Jr.
| Author/creator | Longest, Beaufort B. |
| Format | Electronic |
| Edition | Second edition. |
| Publication Info | San Francisco, CA : Jossey-Bass & Pfeiffer, [2015] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Uniform title | Managing health programs and projects |
| Contents | The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation. |
| Abstract | "Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher. |
| General note | Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Longest, Beaufort B., Jr., author. Health program management Second edition. San Francisco, CA : Jossey-Bass & Pfeiffer, [2015] 9781118834701 |
| Genre/form | Electronic books. |
| LCCN | 2014016526 |
| ISBN | 9781118834633 (pdf) |
| ISBN | 9781118834763 (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |