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010 a| 2008005945;

020 a| 9781405155663 (hbk. : alk. paper);

020 a| 1405155663 (hbk. : alk. paper);

020 a| 9781405155670 (pbk. : alk. paper);

020 a| 1405155671 (pbk. : alk. paper);

035 a| (WaSeSS)ssj0000264528;

049 a| EREEa| NEHH;

050 00 a| P96.A83b| W55 2009;

082 00 a| 302.232| 22;

100 1 a| Wilson, Tony,d| 1947-=| ^A791012;

245 10 a| Understanding media usersh| [electronic resource] :b| from theory to practice /c| Tony Wilson.;

260 a| Chichester ;a| Malden, MA :b| Wiley-Blackwell,;

300 a| 219 p. ;c| 24 cm.;

504 a| Includes bibliographical references (p. [176]-203) and index.;

505 0 a| A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Mass mediax| Audiences.=| ^A161196;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=7104566;

947 a| (OCoLC)192045699;

947 a| (OCoLC)ocn192045699;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5927967;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5927967-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 10/14/2022x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5927967-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 10/14/2022x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5927967-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 10/14/2022x| EBOOKz| JERESOURCE;

Understanding media users from theory to practice / Tony Wilson.

Author/creator	Wilson, Tony, 1947-
Format	Electronic
Publication Info	Chichester ; Malden, MA : Wiley-Blackwell,
Description	219 p. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Mass media--Audiences.

Contents	A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
Bibliography note	Includes bibliographical references (p. [176]-203) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008005945
ISBN	9781405155663 (hbk. : alk. paper)
ISBN	1405155663 (hbk. : alk. paper)
ISBN	9781405155670 (pbk. : alk. paper)
ISBN	1405155671 (pbk. : alk. paper)

Understanding media users from theory to practice / Tony Wilson.

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