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005 20141212121417.0;

008 950112s1995 nyua bf 001 0 eng ;

010 a| 95003268;

015 a| GB95-62206;

020 a| 0810385007 (acid-free paper);

035 a| (Sirsi) o31970893;

035 a| (OCoLC)31970893;

043 a| n-us---;

049 a| ERER;

050 00 a| HC110.C6b| V347 1995;

082 00 a| 658.8/3482| 20;

100 1 a| Valdés, M. Isabel.=| ^A375823;

245 10 a| Hispanic market handbook :b| the definitive source for reaching this lucrative segment of American consumers /c| M. Isabel Valdés & Marta H. Seoane ; forewords by Michael J. Naples and Ennio Quevedo-García.;

300 a| xx, 488 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 1 a| Identifying the Hispanic consumer -- Hispanic demographics and trends -- Hispanics as consumers -- Culture and the Hispanic consumer -- Language and the Hispanic consumer -- Hispanic media in the U.S. -- Reaching Hispanics -- Market research -- Principles in action: case studies.;

650 0 a| Hispanic American consumersv| Handbooks, manuals, etc.=| ^A492231;

650 0 a| Marketing researchz| United Statesv| Handbooks, manuals, etc.=| ^A1022959;

650 0 a| Marketingz| United Statesv| Handbooks, manuals, etc.=| ^A50009;

700 1 a| Seoane, Marta H.=| ^A375824;

596 a| 1;

998 a| 593096;

999 a| HC110.C6 V347 1995w| LCc| 1i| 30372009327070d| 5/6/2009e| 1/14/2009f| 7/23/2008g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 4/26/1996x| BOOKz| JSTACKSo| .STAFF. 0;

Hispanic market handbook : the definitive source for reaching this lucrative segment of American consumers / M. Isabel Valdés & Marta H. Seoane ; forewords by Michael J. Naples and Ennio Quevedo-García.

Author/creator	Valdés, M. Isabel
Other author	Seoane, Marta H.
Format	Book
Publication Info	New York : Gale Research, ©1995.
Description	xx, 488 pages : illustrations ; 25 cm
Subjects	Hispanic American consumers--Handbooks, manuals, etc. Marketing research--United States. --Handbooks, manuals, etc. Marketing--United States. --Handbooks, manuals, etc.

Incomplete content	Identifying the Hispanic consumer -- Hispanic demographics and trends -- Hispanics as consumers -- Culture and the Hispanic consumer -- Language and the Hispanic consumer -- Hispanic media in the U.S. -- Reaching Hispanics -- Market research -- Principles in action: case studies.
Bibliography note	Includes bibliographical references and index.
LCCN	95003268
ISBN	0810385007 (acid-free paper)

Hispanic market handbook : the definitive source for reaching this lucrative segment of American consumers / M. Isabel Valdés & Marta H. Seoane ; forewords by Michael J. Naples and Ennio Quevedo-García.

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