Smash using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand.
| Author/creator | Nenonen, Suvi |
| Other author | Storbacka, Kaj. |
| Format | Electronic |
| Edition | First edition. |
| Publication Info | United Kingdom ; North America : Emerald Publishing, [2018] |
| Description | xviii, 312 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Bibliography note | Includes bibliographical references (pages 281-299) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2017276479 |
| ISBN | 9781787437982 (print) |
| ISBN | (online) |
| ISBN | (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |