Tools

LEADER 03643cam 2200649 i 4500

001 on1151769266;

003 OCoLC;

005 20230725092852.0;

008 200423t20212021onca j b 001 0 eng ;

015 a| 202002378452| can;

020 a| 9781525301315q| (hardcover);

020 a| 1525301314q| (hardcover);

035 a| (Sirsi) o1151769266;

035 a| (OCoLC)1151769266;

042 a| lac;

049 a| ERE7;

050 4 a| HF5829b| .F98 2021;

082 0 a| 659.12| 23;

092 a| 659.1b| F999M;

100 1 a| Fyvie, Erica,d| 1973-e| author.=| ^A1388524;

245 10 a| Mad for ads :b| how advertising gets (and stays) in our heads /c| written by Erica Fyvie ; illustrated by Ian Turner.;

264 1 a| Toronto, ON :b| Kids Can Press,c| [2021];

300 a| 64 pages :b| color illustrations ;c| 26 cm;

336 a| textb| txt2| rdacontent;

336 a| still imageb| sti2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

500 a| "Edited by Jennifer Stokes and Kathleen Keenan"--Title page verso.;

504 a| Includes bibliographical references (page 62) and index.;

505 0 a| A brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand.;

520 a| "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--c| Provided by publisher.;

521 2 a| Grades 4-6;

521 8 a| 830b| Lexile;

650 0 a| Advertisingv| Juvenile literature.=| ^A4605;

650 0 a| Advertisingx| Psychological aspectsv| Juvenile literature.=| ^A52963;

650 7 a| Advertising.2| fast0| (OCoLC)fst00797511;

650 7 a| Advertisingx| Psychological aspects.2| fast0| (OCoLC)fst00797734;

650 7 a| Advertising and children.2| sears;

655 7 a| illustrated books.2| aat0| (CStmoGRI)aatgf300311820;

655 7 a| Informational works.2| fast0| (OCoLC)fst01919930;

655 7 a| Illustrated works.2| fast0| (OCoLC)fst01423873;

655 7 a| Juvenile works.2| fast0| (OCoLC)fst01411637;

655 7 a| Informational works.2| lcgft;

655 7 a| Illustrated works.2| lcgft;

700 1 a| Turner, Ianq| (Ian J.),e| illustrator.=| ^A1457862;

700 1 a| Stokes, Jennifere| editor.=| ^A1289423;

700 1 a| Keenan, Kathleen,e| editor.=| ^A1458000;

938 a| YBP Library Servicesb| YANKn| 16949509;

938 a| Brodartb| BRODn| 127753753;

949 a| 659.1 F999Mw| DEWEYh| JOYNER14o| jcas;

994 a| C0b| ERE;

596 a| 1;

998 a| 5945732;

999 a| 659.1 F999Mw| DEWEYc| 1i| 30372017559847d| 5/3/2023e| 5/1/2023l| JCUNONFICm| JOYNERr| Ys| Yt| JCUNFBKu| 4/28/2023x| BOOKz| JTRCCOLLo| .STAFF. jcas;

Mad for ads : how advertising gets (and stays) in our heads / written by Erica Fyvie ; illustrated by Ian Turner.

Author/creator	Fyvie, Erica, 1973- author.
Other author	Turner, Ian (Ian J.), illustrator.
Other author	Stokes, Jennifer editor.
Other author	Keenan, Kathleen, editor.
Format	Book
Publication	Toronto, ON : Kids Can Press, [2021]
Copyright Date	©2021
Description	64 pages : color illustrations ; 26 cm
Subjects	Advertising--Juvenile literature. Advertising--Psychological aspects. --Juvenile literature.

Contents	A brand new AD-venture -- An AD-venture into promotion -- Map this AD-venture -- An AD-venture into your brain on ads -- An AD-venture tracker -- A time travel AD-venture -- An AD-venture into your personal brand.
Abstract	"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."-- Provided by publisher.
General note	"Edited by Jennifer Stokes and Kathleen Keenan"--Title page verso.
Bibliography note	Includes bibliographical references (page 62) and index.
Interest grade level	Grades 4-6
Audience	830 Lexile
Issued in other form	Online version: Fyvie, Erica, 1973- Mad for ads. Toronto : Kids Can Press, [2021] 1525307770 9781525307775
Genre/form	illustrated books.
Genre/form	Informational works.
Genre/form	Illustrated works.
Genre/form	Juvenile works.
Genre/form	Informational works.
Genre/form	Illustrated works.
ISBN	9781525301315 (hardcover)
ISBN	1525301314 (hardcover)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	TRC Nonfiction	659.1 F999M	✔ Available	Place Hold

Mad for ads : how advertising gets (and stays) in our heads / written by Erica Fyvie ; illustrated by Ian Turner.

Click here for more information about this title

Availability