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010 a| 2022005957;

020 a| 9780197528464q| (paperback);

020 z| 9780197528488q| (epub);

020 z| 9780197528495q| (ebook);

035 a| (WaSeSS)ssj0002670641;

042 a| pcc;

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050 00 a| RA418b| .T3542 2022;

060 00 a| WA 525;

082 00 a| 362.12| 23/eng/20220404;

130 0 a| Talking health (Miller)?| UNAUTHORIZED;

245 10 a| Talking healthh| [electronic resource] :b| a new way to communicate about public health /c| edited by Mark R. Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins, and Grace A. Castillo.;

246 1 a| New way to communicate about public health;

300 a| xvii, 140 pages :b| illustrations ;c| 21 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Perceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman -- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor -- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann - Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke -- How to tell impactful stories / Soledad O'Brien and Rose Arce -- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin.;

506 a| Available only to authorized users.;

520 a| "Public health policies and practices have an impact on most everyone's daily life. Practitioners monitor emerging infections and rates of chronic disease, conduct food safety and restaurant inspections, and work to reduce the likelihood of injuries, among dozens of other complex, science-based responsibilities designed to improve the public's health and well-being"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 12 a| Public Health Administrationx| methods=| ^A1037904;

650 22 a| Communication=| ^A917690;

650 22 a| Community-Institutional Relations=| ^A928025;

650 22 a| Intersectoral Collaboration=| ^A1380312;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Miller, Mark R.q| (Mark Richard)?| UNAUTHORIZED;

700 1 a| Castrucci, Brian C.=| ^A1443285;

700 1 a| Locke, Rachel.?| UNAUTHORIZED;

700 1 a| Haskins, Julia.?| UNAUTHORIZED;

700 1 a| Castillo, Grace.=| ^A1443582;

710 2 a| de Beaumont Foundation.?| UNAUTHORIZED;

710 2 a| Oxford University Press.=| ^A636469;

856 40 z| Full text available from Oxford Scholarship Onlineu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Facademic.oup.com%2Fbook%2F43745;

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Talking health a new way to communicate about public health / edited by Mark R. Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins, and Grace A. Castillo.

Format	Electronic
Publication Info	New York, NY : Oxford University Press ; [Bethesda, Maryland] : de Beaumont Foundation, [2022]
Description	xvii, 140 pages : illustrations ; 21 cm
Supplemental Content	Full text available from Oxford Scholarship Online
Subjects	Public Health Administration--methods. Communication Community-Institutional Relations Intersectoral Collaboration

Other author/creator	Miller, Mark R. (Mark Richard)
Other author/creator	Castrucci, Brian C.
Other author/creator	Locke, Rachel.
Other author/creator	Haskins, Julia.
Other author/creator	Castillo, Grace.
Other author/creator	de Beaumont Foundation.
Other author/creator	Oxford University Press.
Uniform title	Talking health (Miller)
Variant title	New way to communicate about public health
Contents	Perceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman -- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor -- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann - Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke -- How to tell impactful stories / Soledad O'Brien and Rose Arce -- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin.
Abstract	"Public health policies and practices have an impact on most everyone's daily life. Practitioners monitor emerging infections and rates of chronic disease, conduct food safety and restaurant inspections, and work to reduce the likelihood of injuries, among dozens of other complex, science-based responsibilities designed to improve the public's health and well-being"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2022005957
ISBN	9780197528464 (paperback)
ISBN	(epub)
ISBN	(ebook)

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Talking health a new way to communicate about public health / edited by Mark R. Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins, and Grace A. Castillo.

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