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LEADER 01629cam 2200361 a 4500

005 20141212121822.0;

008 950926s1996 caua b 001 0 eng ;

010 a| 95041754;

020 a| 0803954824 (cloth : acid-free paper);

020 a| 0803954832 (pbk. : acid-free paper);

035 a| (Sirsi) o33245195;

035 a| (OCoLC)33245195;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5805b| .F69 1996;

082 00 a| 659.1/042/09732| 20;

100 1 a| Fowles, Jib.=| ^A83048;

245 10 a| Advertising and popular culture /c| Jib Fowles.;

300 a| xviii, 278 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Foundations of popular culture ;v| 5;

504 a| Includes bibliographical references (p. 252-265) and indexes.;

505 0 a| Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.;

650 0 a| Advertisingx| Social aspectsz| United States.=| ^A80553;

650 0 a| Popular culturez| United States.=| ^A248768;

830 0 a| Foundations of popular culture ;v| vol. 5.=| ^A292686;

596 a| 1;

998 a| 596834;

999 a| HF5805 .F69 1996w| LCc| 1i| 30372009441798d| 5/30/2023e| 4/28/2014f| 7/25/2012g| 2l| JGESm| JOYNERn| 16q| 1r| Ys| Yt| JGESBKu| 6/24/1996x| BOOKz| JSTACKSo| .STAFF. 0;

Advertising and popular culture / Jib Fowles.

Author/creator	Fowles, Jib
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©1996.
Description	xviii, 278 pages : illustrations ; 24 cm.
Subjects	Advertising--Social aspects. --United States. Popular culture--United States.

Series	Foundations of popular culture ; 5 Foundations of popular culture ; vol. 5. ^A292686
Contents	Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
Bibliography note	Includes bibliographical references (p. 252-265) and indexes.
LCCN	95041754
ISBN	0803954824 (cloth : acid-free paper)
ISBN	0803954832 (pbk. : acid-free paper)

Advertising and popular culture / Jib Fowles.

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