Multicultural marketing : selling to a diverse America / Marlene L. Rossman.
| Author/creator | Rossman, Marlene L. |
| Format | Book |
| Publication Info | New York : AMACOM, ©1994. |
| Description | xi, 178 pages ; 24 cm |
| Subjects |
| Contents | America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America : some other segments. |
| Local note | Little-292992--305130046184Z |
| Bibliography note | Includes bibliographical references (p. 169-170) and index. |
| LCCN | 93041996 |
| ISBN | 0814450717 : |